Some people say they don't want to be rich. They say they are happy being poor. Of course the assumption here is that it is possible to be poor and live comfortably at the same time.
What if that assumption is wrong?
Can you be poor and still live comfortably?
Can you be poor and still live?
What if you can't survive by being poor?
In that case being poor is not an option anymore. You can't AFFORD to be poor. You have to get rich, otherwise you are going to DIE.
Of course we are all going to die, being rich or not. Maybe then we should rephrase to "get rich AND die"!